Greenbacker adopts refined brand name, introduces new logo
- Updated brand distinguishes Greenbacker IPP from investment manager Greenbacker Capital Management; provides greater clarity around company’s structure, business verticals, and strategy.
- Framework crystallizes Greenbacker’s competitive advantage: extensive integrated insight across the sustainability asset class.
NEW YORK, NY, July 15, 2025 — Greenbacker Renewable Energy Company, LLC, an energy transition-focused investment manager and independent power producer (“IPP”), today announced the adoption of a refined corporate brand name, “Greenbacker,” and updated company logo. The refreshed brand aligns with the company’s refocused operations, reflects its strategic direction, and supports its long-term vision of accelerating the energy transition through sustainable investments.
This updated brand identity and accompanying digital presence also bring greater visibility to Greenbacker’s business verticals, while distinguishing the company’s investment management arm, Greenbacker Capital Management (“GCM”), from its IPP business, Greenbacker IPP—which together compose the Greenbacker platform.
GCM’s asset management platform, with its full suite of capital raising and marketing capabilities, offers direct investments to both individual and institutional investors within the sustainability asset class, with strategies spanning infrastructure, private equity, and qualified opportunity zones. Greenbacker IPP’s fleet of renewable energy assets generate revenue by selling electricity via long-term contract to high credit-worthy counterparties across the most essential parts of the U.S. economy, including municipalities, utilities, and corporations.
“As Greenbacker approaches its fifteenth anniversary, our new brand is not about a new direction, but a clearer one,” said Dan de Boer, Greenbacker’s interim CEO. “It crystallizes Greenbacker’s competitive advantage: an extensive and integrated insight into the sustainability asset class, gained from owning and operating hundreds of renewables assets and managing multiple energy transition-focused strategies. This perspective enables us to identify compelling opportunities to deploy institutional and individual investor capital to build the infrastructure of the energy transition.”
Greenbacker’s new brand comes at a time of purposeful transformation, as the company refines its organizational structure and sharpens its investment focus to support continued long-term growth. Over the past year, the firm has conducted a thorough operational review, restructured its leadership team, and focused the business around its core investment priorities.
In 2024, Greenbacker increased its annual homegrown clean power production by 23%, as the company brought online nearly two dozen new solar assets and completed the third of its three milestone wind repowers, which contributed to double-digit increases in annual revenue. In early 2025, the company announced it had secured nearly $1 billion in financing to acquire and construct the largest solar project in New York State to date. Greenbacker’s 674 MW Cider solar farm, recently named 2024 North American Solar Deal of the Year by Proximo, broke ground in late 2024 and is expected to enter operation in late 2026.
Greenbacker’s projects across the U.S. support thousands of jobs, generate clean energy that can power millions of homes, and build a more flexible and resilient domestic energy system. The company’s business operations have driven more than $170 million in spending with U.S.-based manufacturers and suppliers, directly supporting American industry and strengthening onshore supply chains, while advancing homegrown energy deployment.
The company's legal name, Greenbacker Renewable Energy Company, LLC, will remain unchanged.
About Greenbacker
Greenbacker Renewable Energy Company LLC is a publicly reporting, non-traded limited liability sustainable infrastructure company that both acquires and manages income-producing renewable energy and other energy-related businesses, including solar and wind farms, and provides asset management services to other renewable energy investment vehicles. We seek to acquire and operate high-quality projects that sell clean power under long-term contracts to high-creditworthy counterparties such as utilities, municipalities, and corporations. We are long-term owner-operators, who strive to be good stewards of the land and responsible members of the communities in which we operate. Greenbacker conducts its asset management business through its wholly owned subsidiary, Greenbacker Capital Management, LLC, an SEC-registered investment adviser, which generates revenue as an advisor to multiple energy-transition focused strategies representing significant institutional and individual investor capital. We believe our focus on power production and asset management creates value that we can then pass on to our shareholders—while facilitating the transition toward a clean energy future. For more information, please visit https://greenbackercapital.com.